Savannah and Cole LaBrant Cut $300K From Nashville Listing

Social media personalities Savannah and Cole LaBrant are lowering the price on their Nashville home by $300,000. The elegant property is back on the market with the reduced figure, a move that signals the couple is willing to adjust expectations to attract a buyer.

The LaBrants purchased the house in November 2022 for $4.5 million. Savannah, 33, and Cole, 29, have built large online followings, and their home has drawn interest from fans and real estate watchers since the couple first put it up for sale. The $300,000 cut amounts to roughly 7 percent of what they paid, a meaningful reduction without being a dramatic markdown.

Price cuts after a relisting are common in high-end real estate. Sellers often make them when a property has not drawn the offers they expected, or when the market has shifted since the original asking price was set. A reduction also gives agents a fresh reason to share the listing with buyers who may have passed on it earlier.

Listings tied to well-known sellers tend to get attention beyond the usual pool of buyers, and a lower price can help turn that curiosity into serious offers. Whether the strategy works will depend on how the home compares with other luxury listings in the Nashville area at the new price.

The source report did not say how long the house was listed before the relisting or what prompted the couple to sell, so those details remain unclear.